EMOTION:

  Why only 15% of brands get it right? Why is emotion so important for Brand Positioning?  How can you effectively measure it?

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 DISTINCTIVENESS:

How can brands find smarter assets to invest in? How can you measure the performance of your brand assets?

BRAND COLLABORATIONS:

What brands can do to convert short term gain to long term wins from brand collaborations? How can you supercharge your brand connections?

MASTERCLASS:

In this video lesson of the series, you will discover:

1. Emotional connections can elevate your brand and command a price premium. However, only 15% of brands get it right. Why?

2.  Evoked emotions in advertising are not the emotions we use to position brands. Which techniques can help you position your brand through genuine emotional responses?

3. Direct questions often fall short in capturing emotional response. Which tools can help you tap into people intuitive reactions?

Join us to learn how you can better connect with your audience and command a price premium.

MASTERCLASS:

Why should marketers sign up to the Brand Strategy Masterclass?

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• Through our free Masterclass series we want to equip you and your team with the latest data, insights and best-in-class brand expertise to help you shape your brand future.  
• As the world’s leading marketing data and analytics business, Kantar is an indispensable brand partner to the top companies globally. 
  
• Our proprietary Meaningfully Different Salient (MDS) framework is externally validated and MASB certified. The Marketing Accountability Standards Board (MASB) evaluates marketing metrics against the Metric Audit Protocol (MMAP), selecting measures that align with industry best practices and meet top quality standards. 
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How to build emotional brand connection and command a price premium

Smarter ways to use distinctive brand assets to achieve Brand Equity and Salience 

In this video lesson of the series, you will discover:

1. Why simply being distinctive isn't enough and how to leverage distinctive assets to build brand equity and value.

2. How brands can use their assets creatively to engage audiences while maintaining consistency, and reinforcing memory structures.

3. Strategies for investing in smarter brand assets to achieve both brand equity and differentiation.

Join us to learn how to make your brand stand out and resonate with your audience effectively.

MASTERCLASS:

Supercharging growth: the power of strategic brand collaborations

This lesson includes client interviews, case studies and, you will discover:

1. How brand collaborations can drive Meaningful Difference.

2. How successful brands use partnerships to attract new audiences and enhance brand presence. 

3. Examples of successful collaborations, how you can identify and collaborate with partners who can amplify your brand's unique strengths and drive cultural relevance.

Join us to learn how to leverage brand collaborations for both short-term and long-term success.

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All videos will be in English language with English subtitles. We'll share the Masterclass links so you can watch them at your own convenience. 

New! MARKET UNDERSTANDING:

How can brands stay relevant in a changing market? What’s the best way to prioritise opportunities for your brand? Why are human truths so important in identifying growth opportunities? 

NEW MASTERCLASS:

In this new video lesson of the series, you will discover:

1. How to diagnose your brand equity and develop brand growth strategies.

2.  How to identify tensions based on human truths that uncover pathways to growth and how to prioritise them.

3. How to understand adjacencies, the threat they represent to your current volume and how you can grow your category by stealing adjacency volume.

Join us to learn how you can better understand your market to grow your brand.

How you can better understand your market and prioritise growth opportunity for your brand