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Loved by forward-thinking brands worldwide
Mince pies have already hit the shelves and with the nights drawing in, it's beginning to look a lot like Christmas. And so comes the return of Kantar’s annual review of the UK’s Best Christmas Ads, now celebrating its tenth year. We'll be revealing the secrets of effective Christmas Ads to uncover what factors drive effectiveness and positive long-term brand growth.
Join us to unwrap the magic of creative development, brand tracking, and campaign measurement; not just for Christmas, but for year-round success.
More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness.
Powered by LINK+, LINK AI, BrandDynamics, Dx Analytics, and LIFT+.
Kantar Marketplace: Insights at the speed of business for year-round success.
The industry's most connected view of campaign effectiveness
Watch this year's ads
2023 at a glance
Last year we asked 3,750 UK consumers to share their thoughts on the festive ads, a veritable feast of opinions on holiday cheer and advertising flair. We compared their insights to our advertising database, the largest in the world, to assess their effectiveness.
From the most memorable branding, enjoyable music, funniest and more, we ranked ads from key industry sectors and players including Grocery, Retail, and FMCGs.
Time to unwrap this year's results!
Download the results below.
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Brands we work with
Kantar BrandZ UK 2024 results and award winners
We announce this year’s Kantar BrandZ Most Valuable UK Brands, spotlighting those igniting the fastest growth. (And – putting our NEW Blueprint for Brand Growth into action – show you exactly how they’ve done it.) Plus we’ll award Brand Blueprint Awards to five amazing brands.
A deeper dive into the agenda so far...
Ritson Unleashed: The Blueprint for not messing up your brand
Expect sparks! The award-winning writer and marketing leader Mark Ritson exposes the factors that really make a difference to brands and unveils how Kantar’s Blueprint for Brand Growth helps to guide the way for growth-hungry brands.
The Creative Secrets to Commercial Advantage
Effectiveness.AI: Learnings from the marketing AI Lab frontline
AI from the frontlines. Hear first-hand from Reckitt and VMO2 as they share hard-won learnings from their pioneering AI work, hosted by Kantar's global AI Effectiveness Team.
IGNITION Zone clinics: Featuring Kantar AI Labs, TikTok, Google, Kantar BrandZ winners and Mark Ritson
Join our networking & interactive AI solutions area where we’ll host 121 clinics with the likes of Mark Ritson, Q&A with our AI Labs team, and a second space featuring round-tables with Tik Tok, Google and BrandZ winners.
In partnership with
Translate metrics to money. IPA’s Bridget Angear and Kantar’s Head of Creative Effectiveness, Lynne Deason, reveal surprising new findings on what makes a commercial, commercial. Featuring brand new analysis from the IPA and Kantar LINK databases.
Mark Ritson
Columnist & PhD Marketing and Founder of Marketing Week Mini MBA
Bridget Angear
IPA fellow and Founding Partner at craig+bridget
Ian Whittaker
Twice City AM Analyst of the Year
Liberty Sky Advisors
Annabelle Cordelli
SVP Brand & Marketing
Virgin Atlantic
Bina Edwards
UK Head of Sales
Liquid Death
Chris Lindsley
Global Insight & Analytics Director
Reckitt
Clare Phillips
Head of Marketing
YouTube
Simon Valcarcel
Marketing Director
Virgin Media O2
Kantar BrandZ UK 2024 results and award winners
We announce this year’s Kantar BrandZ Most Valuable UK Brands, spotlighting those igniting the fastest growth. (And – putting our NEW Blueprint for Brand Growth into action – show you exactly how they’ve done it.) Plus we’ll award Brand Blueprint Awards to five amazing brands.
Ritson Unleashed: The Blueprint for not messing up your brand
Expect sparks! The award-winning writer and marketing leader Mark Ritson exposes the factors that really make a difference to brands and unveils how Kantar’s Blueprint for Brand Growth helps to guide the way for growth-hungry brands.
The Creative Secrets to Commercial Advantage in partnership with the IPA
Translate metrics to money. IPA’s Bridget Angear and Kantar’s Head of Creative Effectiveness, Lynne Deason, reveal surprising new findings on what makes a commercial, commercial. Featuring brand new analysis from the IPA and Kantar LINK databases.
Effectiveness.AI: Learnings from the marketing AI Lab frontline
AI from the frontlines. Hear first-hand from Reckitt and VMO2 as they share hard-won learnings from their pioneering AI work, hosted by Kantar's global AI Effectiveness Team.
IGNITION Zone clinics: Featuring Kantar AI Labs, TikTok, Google, Kantar BrandZ winners and Mark Ritson
Join our networking & interactive AI solutions area where we’ll host 121 clinics with the likes of Mark Ritson, Q&A with our AI Labs team, and a second space featuring round-tables with Tik Tok, Google and BrandZ winners.
Les Binet
Group Head of Effectiveness
adam&eveDDB
Alessandra Bellini
CCO
Tesco
John Schoolcraft
CCO
Oatly
Anna Macdonald
Guinness Marketing Director
Diageo
"Really leans into what I'm trying to land with the business around brand"
"Such a great event which has really got us thinking about how we build our brand better in comms and experience"
Lawrence Green
Director of Effectiveness
IPA
Russell Parsons
Editor in Chief
Marketing Week
10
250,000+
30,000
The stars of Christmas ads
Kantar has been testing festive ads for ten magical years, surveying more than 30,000 consumers – the real stars! – in the UK and Ireland. Joining forces with Affectiva, Kantar's team of merry elves wield the magic of facial coding to unwrap what consumers are really feeling when they watch the ads.
Last year, we also got cosy on the sofa with some industry stars of Christmas ads, in a special video series with Campaign.
Find out more about year-round campaign effectiveness
Discover the best ads from Christmases past...
The Best Christmas Ads 2023
The Best Christmas Ads 2022
The Best Christmas Ads 2021
The Best Christmas Ads 2020
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