The creator game plan

Creator marketing has become a core part of the mix, but the way it’s measured hasn’t kept up. This guide brings a more consistent, evidence-led approach to understanding what really works.

Based on new LINK AI analysis and evidence from 15,000+ pieces of creator content across TikTok, Instagram and YouTube you will learn:

• What’s behind creator content that builds brands and drives sales
• Why engagement is a poor predictor of brand and business impact
• How to choose, brief and scale creator activity with confidence