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© Kantar Group and Affiliates 2023
Shape your brand future at Cannes 2023
Get the latest thinking from the Kantar Apartment
Kantar was at the Cannes Lions Festival with a full programme of events and insights designed to help drive your business forward.
We were delighted to welcome you to the Kantar apartment during the Lions Festival and hope you enjoyed your time with us. Now we're making our presentations available to download for you.
With a range of sessions covering critical business areas ranging from creative effectiveness to sustainable innovation, we can help you connect with consumers, deliver great value and fuel sustainable growth.
So if you want to identify the small actions or big leaps forward that will make a difference to your business in areas such as creative effectiveness, inclusive brands, sustainable innovation and marketing optimization, then please press download.
Kantar Apartment programme
Our experts at Cannes
15.00 | Kantar Apartment
Kantar US: The Future of LGBTQ+ Inclusivity in Advertising
RSVP for an extra special session with GLAAD, Kantar, and some surprise guests where we discuss our recent research into how consumers are responding LGBTQ+ representation and what they want more of from advertisers.
17:00 | Kantar Apartment
Nordic kick-off: How to get creative effectiveness right
It’s nice to have great ads, but at the end of the day it’s all about profit. This Nordic get-together is setting the tone for the week ahead: what separates the best from the rest, when it comes to creative quality but also business results. Join us to discuss and network with leading Nordic advertisers.
8.00 | Kantar Apartment
Most Resilient FMCG Brands 2022 Awards (Fully booked)
We’ll be honouring 10 brands that have demostrated their staying power, adaptability and impact on society at our Most Resilient FMCG brands 2022 Awards. The winners have proved what it takes to stay relevant through multiple crisis that have put more pressure on consumers than ever.
15.00 | Kantar Apartment
The Future of Customer Engagement
Join Kantar’s Will Bordelon and Duncan Southgate, alongside PepsiCo’s LatAm Head of Media and Creative Bruno Macario and Meta’s Vice President Latin America Maren Lau to uncover how business messaging is improving the way people and businesses get things done. Learn about the latest research into shifting consumer preferences and how PepsiCo has turned WhatsApp into one of its main customer acquisition channels, building stronger customer relationships and enhancing customer lifetime value.
17.00 | Kantar Apartment
Kantar France: Creativity is business
For the 2nd year running, Kantar, the AACC and Media Figaro are joining forces to demonstrate that the most creative campaigns generate strong short- and long-term value for brands and companies. In 2023, we will test all the French campaigns rewarded by a Cannes Lions in 2022, share their business impact and interview on stage the Creative directors and Brand directors who developed them.
8:00 | Kantar Apartment
Kantar UK: Breakthrough Brands Breakfast
Join us for the Breakthrough Brands Breakfast Briefing. This session will showcase Kantar BrandZ’s Breakthrough Brands for 2023, revealing what makes them different and how they've achieved their impressive rise in value. Following the presentation, a panel of CMOs from some of the Breakthrough Brands will share their experiences and practical strategies for designing and delivering difference.
10:00 | Kantar Apartment
Kantar France: Integrating Creative Quality in UMMO
Kantar and KFC will share their award winning work connecting creativity and business ROI. Thanks to our results and actionable recommendations, KFC France was able to reallocate its media investments to the best performing copies. This case study has been rewarded in 2022 by a prestigious French golden award (Grand Prix Syntec , Innovation and Insights).
15:00 | Kantar Apartment
Kantar UK: Creativity Uncensored: the secrets to making the world’s most effective work
Join us for the event Creativity Uncensored: the secrets to making the world’s most effective work, in association with Marketing Week & Advertising Association. A panel of The Works winners will share hard-won learnings and challenges, hosted by MW's editor and featuring our head of creative excellence and industry experts.
10:00 | Kantar Apartment
Kantar Germany: LikeABosch - The Unconventional Path to Global Advertising Success by Bosch and Jung von Matt
Join us at our session where we share together with Bosch and Jung von Matt how creativity can lead to global advertising success with the award winning campaign “Like a Bosch”.
18:00 | TBC
Cannes US Clients kick-off dinner (US only)
Come join us on World Sustainable Gastronomy Day for our annual "No Agenda" Cannes Kick off dinner. Together, we will sample local classic French cuisine and ease into an incredible week with sustainable inspiration.
Come to say hi!
13 Rue des Serbes, 06400 Cannes, France (above Nespresso Cafe)
Dom Boyd
Senior Director, Offer Marketing & Qualitative Kantar UK
Amy Cashman
Executive Managing Director, Kantar Insights Division, UK & Ireland
Martin Guerrieria
Head of Kantar BrandZ, Kantar
Jonathan Hall
Managing Partner | Kantar Sustainable Transformation Practice
Jane Ostler
EVP Global Thought Leadership | Kantar
Valeria Piaggio
DEI Global Head | Kantar Sustainable Transformation Practice
Ted Prince
Group Chief Product Officer | Kantar
Özlem Senturk
Senior Partner, Sustainable Transformation Practice, Kantar
Steve Silvers
EVP Creative & Media solutions | Kantar
Duncan Southgate
Senior Director, Creative & Media Solutions | Kantar Insights Division
Guillaume Bacuvier
Guillaume leads Kantar’s Worldpanel division, responsible for delivering the most detailed view of consumer behaviour globally. Before joining Kantar in 2021, Guillaume was Chief Executive Officer of Dunnhumby, a global leader in customer data science, where he led a commercial and technological transformation of the business.
Guillaume spent more than a decade at Google, finally leading Advertising Solutions, EMEA where he was responsible for the online advertising business in the region, including the Doubleclick and Analytics business.
Will Bordelon
Will joined Kantar in 2022 to lead the Insights division across the Americas, focusing on growing our relationships with some of the world’s biggest consumer-facing companies and building an industry-aligned go-to-market strategy grounded in client engagement and value. Previously Chief Client Officer at Merle, a leading global performance marketing agency, Will has also held leadership roles with Acxiom, a global marketing technology firm, including six years as APAC Chief Growth Officer.
Dom Boyd
Dom Boyd is Senior Director, Offer, Marketing & Qualitative UK Insight and leader of the Marketing Effectiveness Practice helping clients maximise their commercial impact.
At last year’s Cannes Lions, he unveiled pioneering new thought leadership with Oxford Said Business School highlighting the role difference plays in driving price elasticity and a new ‘connected’ model of brand growth fuelled by sustainability, innovation, experience and comms.
Before joining Kantar, he was Chief Strategy Officer at Publicis Poke and also spent a decade as Group Head of Strategy at adamandeveDDB, working on Cannes Lions winning campaigns for John Lewis Partnership.
Caroline Frankum
Caroline leads Kantar’s Profiles division, responsible for building and maintaining the highest quality research panel in the world. Prior to joining Kantar in 2016, Caroline was EMEA Chief Executive Officer for Omnicon’s brand and comms specialist agency Hall & Partners. She also worked client-side at leading media companies including Classic FM, The Mirror Group, Five, Disney, ITV, UKTV and Sky for 15 years. She has been recognised as a trailblazer for inclusion and diversity, with multiple industry and international awards.
Gonzalo Fuentes
Gonzalo leads the Insights division across EMEA. He hasdeep expertise in consumer understanding, brand management and consultancy. He joined Kantar more than 20 years ago and has developed a true global perspective. Prior to his current role, he held leadership positions in the Americas and Asia. More recently, Gonzalo was in charge of developing the global footprint of the Media domain of our Insights division and the global launch of Kantar Analytics Practice.
Martin Guerrieria
is a highly accomplished global leader with twenty-two years of experience in brand building across a range of sectors.
With experience in the Finance, FMCG, Telecommunications, Automotive, Clothing & apparel, Energy, and Alcohol sectors, Martin is a recognized expert in brand building and management. He has worked with numerous multinational clients, including Unilever, Sony, Nokia, Bacardi, Simplot, Cadbury Schweppes, BP, Shell, Ferrero, Vodafone, GSK, Visa, Britvic, Danone, Pladis, and P&G, and has provided leadership in helping these companies achieve their branding and marketing goals.
Martin is a regular presenter at large-scale events and is highly regarded for his perspectives on the latest trends and developments in the industry.
Jonathan Hall
Jonathan is Managing Partner of Kantar’s Sustainable Transformation Practice. He is responsible for leading the team, solution development, thought leadership and business management for all of Kantar’s work in the social and environmental space.
He has more than 25 years' experience of creating breakthrough brand, innovation and consumer strategies. He sits on the Executive Council for the Future of Marketing Initiative at the Said Business School, University of Oxford as well as the Advisory Group for the Disrupting Marketing for Sustainability course at the Cambridge University Institute for Sustainability Leadership.
Chris Jansen
Chris joined Kantar in November
2021, bringing more than 20 years of leadership experience in the services sector, including building brands, transforming service delivery and classic FMCG marketing. Before joining Kantar, Chris was the Chief Executive of the global schools group Cognita and the Automobile Association. He also held leadership roles at British Gas and British Airways.
Chris is a highly people-focused leader who understands the importance a strong culture plays in achieving outstanding results.
Wayne Levings
Wayne led Kantar’s Insights business in the Asia Pacific region for much of 2022, alongside his role as Chief Client Officer for the Group, client strategy and Kantars largest clients via the organisation of Kantar Global client directors. He has been with Kantar for over 20 years, having started his career with P&G. Prior to his current role, Wayne held numerous senior roles at Kantar including market leader for North America and Chief Executive Officer of Kantar Retail.
Jane Ostler
Jane is EVP, Global Thought Leadership at Kantar, overseeing thought leadership on key topics around marketing and brands. She was previously EVP for Media and Creative Solutions, responsible for delivery of global campaign effectiveness products, working with advertisers, media owners and agencies.
Her wide-ranging experience includes running digital media and creative units at Ogilvy, Mindshare and JWT, a spell in early-stage venture capital and time at Digital UK, which managed the UK’s successful switchover from analogue to digital TV.
Valeria Piaggio
Valeria is the Global Head of DEI at Kantar, acting as chief consultant on diversity and inclusion matters and diverse high-growth segments for a client list that include Coca-Cola, The Walt Disney Company, Airbnb, Colgate-Palmolive, Google and Meta.
Valeria is a highly sought-after speaker, having appeared at Kotler’s World Marketing Summit, Amazon Ads unBoxed, Culture Marketing Summit, Worldz, P&G Multicultural Media Summit, Retail Planning Conference and Unilever Hispanic Summit.
Ted Prince
Ted Prince oversees the strategic product roadmap for Kantar. He brings extensive management, product and corporate development experience to the role, having run a series of billion dollar businesses.
Before joining Kantar, he was President of Neustar Analytics Solutions, an analytics solutions business, and also worked as Chief Operating Officer, Global Media, at National Geographic, and President, National Geographic Ventures – the for-profit arm of National Geographic – where he was responsible for the company’s cable assets, television and digital media businesses and new initiatives.
Steve Silvers
Steve Silvers leads Kantar’s newly combined Creative & Media Solutions business and is responsible for growth strategy and product innovation for Link, Brand Lift Insights and ContextLab and a range of other ad measurement and targeting solutions.
Steve is a member of I-Com Global’s Behavioural Science Council, integrating the science of influence and the thinking about human-decision-making into the marketing discipline, and co co-host of the ‘You’re on Mute’ Podcast, which explores advertising, technology, the internet and their connection with consumers.
Duncan Southgate
Duncan Southgate has more than 25 years’ brand, communications and media research experience at Millward Brown and Kantar. He is currently responsible for developing and growing the company’s global creative and media effectiveness business.
He is a regular on conference platforms including Cannes Lions, WARC, ESOMAR, ARF, IAB, MMA, DMEXCO, Horizont and ad:tech, talking about how media context and creative content work together most effectively. He conducted the first UK online ad effectiveness study back in 1997 and remains fascinated by digital media formats.
