Qual at quant scale in real time
Kantar Live connects you directly with consumers through an expertly moderated online session with up to 100 participants, blending qualitative insights with the scale and speed of quant.
With AI-powered analysis, thoughtfully designed discussion guides, and post-session debriefs led by Kantar experts, you’ll get a clear view of what consumers think, feel, and do so you can act quickly and confidently, grounded in real human perspectives.
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Guided by experts. Supported by AI. Designed for decisions in the moment.
Real voices.
Real-time decisions.
What makes Kantar Live different?
Qual and quant in perfect sync
Real consumer voices with emotional depth and measurable scale all in one live session
AI that adapts on the fly
Expert moderation and AI-enhanced summaries help you pivot, probe, and surface themes in real time
Lively and interactive
Dynamic sessions with live voting, chat-based responses, polls, and multimedia uploads keep participants engaged and feedback flowing
Expert-led from start to finish
Kantar experts guide you every step from tailored discussion guides to strategic debriefs that drive meaningful action
Kantar Live is ideal for when you need to:
- Get real-time qual and quant insights in one seamless session without switching tools
- Make fast, confident decisions based on authentic consumer feedback, not assumptions
- Shape early innovation ideas, refine high-potential concepts, or finetune early-stage creative
- Turn insight into action, with a post-session debrief, executive summary report, and optional 1-hour power session to delve deeper
