Key questions we will cover:
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Secure your complimentary access to our Kantar's Expert Roundtable
Is AI reinforcing or diluting your brand? Which brands do LLMs choose to surface and why?
LLMs are actively shaping how brands are discovered, compared and chosen. They are becoming the new gatekeepers of growth.
In this expert roundtable, Kantar leaders discuss how LLMs are reshaping brand discovery.
You'll leave with clarity on:
1. New opportunities for growth in the AI era
2. Practical guidance to support confident, informed next steps for your brand
3. Data-led perspectives to shape what to focus on
When you sign up, you can submit questions in advance. Our experts will use these to tailor the discussion before the session is delivered to your inbox.
Register to receive our 30-min expert panel video directly in your inbox.
About Kantar
We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value.
All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.
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The 30-min Expert Roundtable video will be in English language with English subtitles. Sign up so you can watch it at your own convenience.
Where are the gaps between how your brand is positioned and how AI engines actually represent it?
How can brands be present in the moments that matter most to influence AI-driven responses?
How can your brand be linked to the right category entry points when consumers seek guidance from AI?
Where does your brand stand on Meaningful, Different and Salient versus competitors?
WIN THE LLMs' CHOICE USING SIGNAL INTELLIGENCE
Data-driven intelligence, built for decision-makers
Visibility is not enough. Brands need signal intelligence to understand how AI assistants are reshaping consumer decisions. Win the LLMs' choice by strengthening the brand signals AI relies on.
BrandDigital AI signals goes beyond short-term discoverability to show how LLMs shape long-term brand equity, grounded in Kantar’s Meaningful, Different and Salient (MDS) framework.
From visibility metrics to MDS-aligned signals, it
reveals how brand predisposition is built or eroded
across AI assistants.
Register for exclusive on-demand content
We're bringing Kantar's experts from across disciplines and markets to help you ground strategy in data and validate your thinking with those closest to the evidence.
T-TEST
LLMs are actively shaping how brands are discovered, compared and chosen. They are becoming the new gatekeepers of growth.
In this expert roundtable, Kantar leaders discuss how LLMs are reshaping brand discovery.
You'll leave with clarity on:
New opportunities for growth in the AI era
Practical guidance to support confident, informed next steps for your brand
Data-led perspectives to shape what to focus on
When you sign up, you can submit questions in advance. Our experts will use these to tailor the discussion before the session is delivered to your inbox.
Key questions we will cover:
Where are the gaps between how your brand is positioned and how AI engines actually represent it?
How can brands be present in the moments that matter most to influence AI-driven responses?
How can your brand be linked to the right category entry points when consumers seek guidance from AI?
Where does your brand stand on Meaningful, Different and Salient versus competitors?
About Kantar
The 20-min Expert Roundtable video will be in English language with English subtitles. Sign up so you can watch it at your own convenience from 28 April 2026.
Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth in the AI era.
We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value.
All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.