Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. We are committed to helping you unlock powerful insights through our verified audiences, intuitive self-serve dashboards and expert consulting - in over 60 countries.
About Kantar Marketplace
“I am very happy with Kantar Marketplace for ad testing. The dashboard is very clear, which allows us to quickly and easily identify what works/what doesn't work and to get a good overall understanding of the results.”
"Link on Kantar Marketplace is instrumental in the development of breakthrough creatives for the Heineken brand. It is user-friendly and delivers strategic guidance on how to select and optimize creatives; pivotal in taking campaigns to market."
What brands are saying about Kantar Marketplace
Identify winning creative and launch your advertising campaigns with confidence
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Say goodbye to guesswork. Get fast feedback on your creative with Kantar Marketplace.
Supercharge your technology innovation with agile consumer insight
AI’s role in the creative process
Choose a service level that meets your needs
Self-serve
- Set up and launch your own projects on demand
- View your results in the platform as soon as your project has finished, plus export to commonly used formats
- Add-on the Analyzer module for even more robust insights
Serviced by Kantar
- Have your Kantar team set up and launch the project for you, plus walk you through the results
- Access results and past projects at any time using the platform
- Add-on the Analyzer module for even more robust insights
Get your copy of our report
Test advertising, vet innovation concepts, optimise media placements and more with automated solutions.
Save time on custom research with easy access to syndicated brand, consumer and market insights.
Create simple consumer feedback surveys, with access to quality respondents, that are fast and easy to execute.
Draw upon powerful insights using a market research tool that flexes with your needs
Choose from a range of question formats that are easily customized to your needs. Unlike other survey tools there’s no complex logic to program, so you can launch your surveys quickly and confidently.
Easy to field
Survey a built-in panel of respondents using profiling attributes that allow you to target virtually anyone - from cat owners in California to Millennials with credit cards.
Easy to analyse
User-friendly dashboards make it easy to understand your results, plus you can export the data for further analysis.
Easy to use
Have a new idea? Need to vet product names or slogans, or get data for a pitch? Ask real consumers using a simple online survey tool and get fast, reliable results almost as soon as you click ‘launch’.
Download this report to learn
Today’s consumers see more ads than ever before and regularly have new product details at their fingertips. In order to curate targeted ad campaigns that resonate with their audiences and create a lasting impact, marketers need to leverage technology and expertise and use an agile approach throughout the product life cycle.
Test more ads, faster.
Now you can affordably test iteratively throughout the creative process. Intuitive analytics dashboards provide a quick read on creative performance, so you can make go/no-go decisions faster and launch campaigns with confidence.
Get the most out of your ad budget.
Get a better return on your advertising spend by screening content you otherwise wouldn’t. Link AI leverages the latest machine learning technology and is powered by an extensive norms database, so you get decision-quality insights that are faster and more cost-effective than survey-based ad testing.
Learn from the competition and create content that outperforms.
Understand the impact of your competitors’ advertising and see how you stack up against other brands in your category. Build up a powerful library of insights over time that will help to uncover category or market trends and identify the best advertising approaches for future content.
Add on diagnostics when you need them.
When you need more than just a quick read on an ad’s performance, the Analyzer module can be used to take a more in-depth look at why an ad is likely to perform in a certain way and indicate how the performance could be enhanced.
Get your copy now
Get your copy of the report
Get your copy of our report
Get your copy of our report
- Discover the 5 principles you need to develop more meaningfully different tech innovations
- Learn how brands in the highly competitive tech sector are using these principles to develop innovations that resonate more with consumers
- Explore the tools and approaches that help our tech clients to innovate so successfully
Discover the 5 principles of meaningfully different technology innovation.
The Power of Understanding
Improve your advertising ROI with purpose-built ad testing solutions
- Automated surveys and AI-powered insights
- For digital, TV, out-of-home and print
- Self-serve or with expert support
