« L’origine reste un repère clé, fortement associé à la qualité et à la confiance via le local. »
Karin Perrot
Senior expert - Food · Brand Strategy, Kantar France
Interpret your results effortlessly with highly intuitive dashboards that give you the flexibility to configure your view. Translate survey findings from any persepctive and compare results across tests or versus our norms.
Powerful analytics dashboards
Make decisions confidently with the benefit of survey sampling that is unparalleled on breadth, depth and quality. All respondents are identity-verified so you know you can trust your results.
Unmatched survey sample
Take advantage of flexible service options that allow you to tap into expertise at any time, on any project. Access Kantar specialists in your market who know your industry and deliver on your agile market research.
Global expertise and support
“Kantar’s Marketplace is super quick, easy to use and very intuitive. Even in its lowest cost solution it delivers so much more for your money than competitors.”
"The platform is really intuitive, and I was really impressed with how easy and fast it was to set up a test. I was able to set up a multi-cell test on a Friday and by Monday we were already having conversations with the Marketing team and agency about results."
What brands are saying about Kantar Marketplace
Get powerful insights using a market research tool that flexes with your needs
© Kantar Group et Affiliates 2026
Why choose Kantar Marketplace?
Track engagement
Once you’ve identified your contacts and built your distribution lists, send your comms directly via our Kantar Reputation platform and track delivery and engagement using intuitive analytics dashboards.
With Kantar Reputation you can manage your earned media across every stage of the communications lifecycle from a single platform:
Plan
Forward plan communications strategies and messaging
Target
Identify, target and engage with relevant journalists, influencers and stakeholders
Distribute
Quickly and effectively distribute key content and track engagement
Test advertising, vet innovation concepts, optimise media placements and more with automated solutions.
Save time on custom research with easy access to syndicated brand, consumer and market insights.
Create simple consumer feedback surveys, with access to quality respondents, that are fast and easy to execute.
Draw upon powerful insights using a market research tool that flexes with your needs
Monitor
Track brand, company and competitor media mentions
Analyse
Optimise return on investment and performance
Découvrez l’ensemble des tendances qui façonnent l’alimentation d’aujourd’hui et de demain.
Manger en 2026 : entre singularités et nouvelles normes
Santé, plaisir, budget, digital, proximité… les consommateurs arbitrent plus que jamais.
FOOD 360 / ÉDITION 2026
Trois mutations pour comprendre comment évoluent nos choix alimentaires.
FOOD 360 / 2026
Entre convictions, nouvelles sources d’information et attentes en mouvement, Food 360 décrypte les transformations qui façonnent nos choix alimentaires.
01
CONVICTIONS
Entre convictions et contraintes
Santé, environnement, bien-être animal, éthique… les convictions restent fortes, mais se confrontent à des contraintes économiques croissantes.
02
INFORMATION
Une information démultipliée
Labels, réseaux sociaux, influenceurs, applications, IA… les sources se multiplient. Mais lesquelles inspirent réellement confiance ?
03
OPPORTUNITÉS
Des mutations aux opportunités
Food 360 décrypte les tendances émergentes pour transformer les nouveaux comportements en leviers d’innovation et de croissance.
FOOD 360 / 2026
L’étude en un coup d’œil
5 000
consommateurs interrogés
10
pays / zones
500
participants par pays
Mars 2026
interviews online
Envie d’aller plus loin ?
Demander un décryptage personnalisé →